Sounds like

“We need more enquiries — not another vague marketing conversation.”

Need more customers — without guessing which channel to pick.

Some businesses need people already searching. Others need demand created. Founo maps the path from attention to enquiry, then fixes what breaks before you spend more.

A work van outside British terraced houses — the street people see before they search.

01How the pieces connect

Two ways in, one path to a sale.

Some customers are already searching for what you do. Others need to see it first. Both land on the same page, and both are lost if nobody replies quickly.

A typical sequence, not a fixed package. We trim or reorder it around what already works.

  1. 01Two ways inExisting demandSearch, Maps, local SEO
  2. 02Create demandMeta, Instagram, remarketing
  3. 03One path to a saleLanding experiencePage, offer, proof
  4. 04EnquiryCall, form, book
  5. 05Follow-upSpeed and clarity
  6. 06SaleQuote, job, booking

02When this fits

Useful when

  • You have a clear offer but invisible or inconsistent lead flow
  • Ads or SEO ran before but nobody joined up landing pages and follow-up
  • You want a channel plan tied to economics, not a media-buying retainer alone

We'd say no, or not yet

  • Operations cannot handle more volume yet — fix response and capacity first
  • The offer itself is unclear — strategy work comes before spend

03Capabilities underneath

The services that usually do the work.

Each one has its own page with scope, pricing and what it does not cover.

All services
  1. Google & Meta AdsIntent-led acquisition
  2. Meta & Paid SocialVisual and discovery campaigns
  3. SEO & Google MapsSustainable local and commercial search
  4. WebsitesLanding pages that convert
Trades work: people search when the job needs doing.

04Examples by business type

How this shows up in practice.

Typical patterns by business type, not client case studies.

  1. Note 01

    Roofing / trades

    Google-heavy when people search for the job; strong proof and quote paths on site.

  2. Note 02

    Takeaway

    Maps and Search plus Meta for offers and radius targeting.

  3. Note 03

    Beauty / aesthetics

    Meta for visual demand with Google for high-intent treatment searches.

05Next step

Tell us what you're working on.

Describe the business in plain language. We'll suggest the smallest useful next step, even if that isn't more marketing or more software.

Describe the customer you need