Help people choose
Useful collections, product information and navigation give customers a route through the catalogue.
Ecommerce / Product · Commerce · Operations
Online stores designed around buying, not just browsing.
Build a store around the way people choose, buy and receive your products. From catalogue structure to checkout and fulfilment, the details need to agree.
From £3,995 · Founder-led · UK-wide
The buying journey / Planning model
From the first look
to the next order.
01
Discover
Collections, search, navigation
02
Choose
Product detail, variants, delivery
03
Buy
Basket, payment, confirmation
04
Return
Fulfilment, follow-up, retention
The opportunity
What is getting between the product and the purchase?
A customer may like the product and still leave. Missing delivery information, unclear variants or an awkward checkout can interrupt the sale. We examine the buying journey alongside the operation that has to fulfil it.
Many stores look fine but leak revenue — unclear shipping, weak product pages, checkout friction, or no measurement of what actually converts.
Build buying confidence
Make price, delivery, returns and payment options clear before the customer reaches checkout.
Connect the operation
Agree how products, orders, stock and marketing tools will work together after the store goes live.
Buying journey / Planning model
Product, category, cart, checkout.
The store is planned as a purchase path, then connected to the operation that has to fulfil it.
ProductCategoryCartCheckoutFulfilment
01
Product
Price, options and fulfilment facts are clear before the customer adds anything.
02
Category
Navigation and merchandising give a route through the catalogue, not a wall of SKUs.
03
Cart
Totals, delivery and returns are visible while there is still time to decide.
04
Checkout
The last steps stay short, and the operation behind the order is already agreed.
Platform decisions
The simplest suitable shop.
Shopify, WooCommerce and a custom storefront solve different problems. The catalogue and the operation decide the platform — not the other way around.
ShopifyWooCommerceCustom
Hosted operations●··
Catalogue merchandising●●●
Checkout & payments●●●
Unusual buying rules··●
What’s included
Considered from the first page to the handover.
The proposal defines the exact deliverables. These are the areas we bring together, with responsibilities and dependencies agreed before work begins.
01
Catalogue & merchandising
Collection structure, product-page layouts, variants and agreed import support. We establish who supplies descriptions, images, prices and product data.
02
Storefront & checkout
Responsive design, basket and checkout configuration, payment methods and shipping rules. The platform is chosen around the catalogue and operational requirements.
03
Tracking & integrations
Purchase-event validation, agreed product feeds and email integration. We identify which systems own stock, customer and order information.
04
Operational launch checks
Test orders, failed payments, confirmation messages and refunds. Handover covers the everyday jobs: updating a product, managing an order and finding an issue.
At a glance
- Store setup and theme/build
- Product import structure
- Payment and shipping configuration
- Conversion tracking
- Email and marketing integrations
- Launch support and handover
The decisions that matter
Platform choice follows the shop.
Shopify, WooCommerce and a custom storefront solve different problems. The simplest suitable platform is usually the most useful starting point.
- 01
Shopify: an established hosted store with a manageable operational footprint.
- 02
WooCommerce: commerce closely tied to a WordPress content setup.
- 03
Custom: when buying rules, integration needs or product experiences justify the extra build and care.
Related capability / Booking and payment journey
Designing around a real transaction.
Aliya’s Beauty connects treatment selection, availability and deposits. This booking-software example shows the care needed in the steps between choosing and paying.
Explore Aliya's BeautyDelivery
From a clear brief to a working result.
You see progress at agreed checkpoints. Each stage has decisions, responsibilities and a concrete next step, so the project stays understandable.
- 01
Understand catalogue, fulfilment and buying journey
- 02
Plan store structure and integrations
- 03
Design and build key templates and flows
- 04
Test checkout, tracking and feeds
- 05
Launch with training and support options
Nasim leads the work and remains your point of accountability. Specialist involvement, review points and any changes to scope are agreed with you.
Pricing & scope
Know where the investment starts.
Starting prices give you a useful reference. The written proposal confirms what is included, what you need to supply and any ongoing costs.
Project
Ecommerce Website
From £3,995
Typical range: £4,000–£8,000
Online stores designed around buying, not just browsing.
Discuss ecommerceOngoing engagement
Website Care
From £99/month
Typical range: £199–£299+/month for higher support
Hosting oversight, updates, monitoring, and minor content changes.
Discuss website careTypical store projects are £4,000–£8,000. Catalogue size, migration, subscriptions and fulfilment integrations change the scope. Platform subscriptions, payment processing, paid apps, photography and media spend are separate costs, agreed before the build.
Is it the right fit?
Useful work starts
with the right brief.
If a smaller change, an existing product or a different service is a better starting point, we’ll explain why.
A good starting point
- Businesses moving from marketplaces or social selling to owned ecommerce
- Retailers needing a clearer buying experience
- Brands with a defined catalogue and fulfilment process
Resolve this first
- Marketplace-only sellers with no owned-store ambition
- Projects requiring enterprise ERP integration without budget for proper scope
Connected services
Where this work can lead.
Choose the next investment around the business need. These services connect naturally without being compulsory additions.
Questions
Before we get started.
Scope, practicalities and the decisions worth making early.
Shopify or custom?
Shopify fits most product businesses. Custom or WooCommerce when integrations or workflows demand it — we recommend in discovery.
Do you handle product photography?
We can coordinate specialists. Many clients supply assets; we advise on what the store needs.
Can you migrate an existing store?
Yes, subject to reviewing the current platform, product and customer data, integrations and URLs. We scope data mapping, redirects and launch sequencing before quoting. Historical orders and subscriptions need particular attention.
Are transaction fees included?
No. Payment processing, platform subscriptions and paid applications are billed separately by their providers. We identify expected running costs during scoping so you can compare the complete operating cost.
What do we need to supply?
A reliable product catalogue, pricing, variants, stock and delivery rules, policies and suitable images. We can help structure the content and coordinate specialists; the amount of production support is agreed in the proposal.
Will you support the store after launch?
Care is available, with scope based on the platform, integrations and response needs. A transaction-critical store may need more support than a basic website; we agree those responsibilities before launch.
Let’s make it work
Get a website quote
Tell us about the business, what you have now and what you want to improve. We’ll come back with a sensible next step and an outline of the scope.
- I need a better websiteLaunch site, redesign or ecommerce — from £1,495
- I need more enquiriesTechnical SEO, Google Ads or paid social — from £450/month
- I want to automate a processLead routing, CRM, workflows — from £2,495
- I need software builtPortals, internal tools, applications — from £4,995
- I'm not sure yetDescribe the problem — we will help you find the first step
An initial conversation is free. Scope and costs come before a commitment.