Sounds like

“We're opening soon and need the basics to work from day one.”

Opening something? Get the digital side sorted properly.

Website, search presence, booking or ordering, payments and launch marketing — assembled for how you actually open, not as a generic package.

A British neighbourhood cafe on a wet high street — the kind of opening that needs a clear first page.

01How the pieces connect

Most of it should be ready before the doors open.

Six of these eight steps can be in place before opening day. Campaigns and reviews start once customers can actually book, order or call.

A typical sequence, not a fixed package. We trim or reorder it around what already works.

  1. 01Before the doors openBrand & clarityWhat customers see first
  2. 02WebsiteTrust, services, proof
  3. 03Google & MapsFound when people search locally
  4. 04Book / order / quoteThe next step is obvious
  5. 05Payments & ePOSAdvice + integration where supported
  6. 06TrackingKnow what is working
  7. 07Opening day and afterLaunch campaignsSearch and social where it fits
  8. 08Reviews & retentionCome back and refer

02When this fits

Useful when

  • New shop, salon, clinic, venue or trade business preparing to open
  • Relocation or rebrand that needs infrastructure, not just a logo
  • Takeaway or restaurant needing menu, ordering and local discovery

We'd say no, or not yet

  • You only need a single social graphic with no customer journey yet
  • Hardware supply, networking install or accountancy — outside Founo's remit

03Capabilities underneath

The services that usually do the work.

Each one has its own page with scope, pricing and what it does not cover.

All services
  1. WebsitesCore presence and enquiry paths
  2. Booking, Ordering & EcommerceOrdering, menus and online sales
  3. SEO & Google MapsMaps and local search at launch
  4. Google & Meta AdsLaunch demand where search is ready
  5. Meta & Paid SocialVisual discovery for openings
A treatment room set up for bookings.

04Examples by business type

How this shows up in practice.

Typical patterns by business type, not client case studies.

  1. Note 01

    Takeaway / restaurant

    Menu-led site, ordering handoff, Google Business Profile, tracking and a sensible Meta or Search launch — with clear boundaries on ePOS hardware.

  2. Note 02

    Salon / clinic

    Service catalogue, booking and deposits, reminders, Instagram-ready creative and local Maps presence.

  3. Note 03

    New trade business

    Service-area structure, quote requests, call tracking and Search Ads when the offer is clear.

05Next step

Tell us what you're working on.

Describe the business in plain language. We'll suggest the smallest useful next step, even if that isn't more marketing or more software.

Tell us what you're opening