Design
Make the offer easy to understand and act on.
Information architecture, copy, visual design and conversion paths — for websites, ecommerce and the interfaces inside operational software.
Structure / Copy / UX / DevelopmentAbout Founo / Founder-led digital studio
Close to your business.
Responsible for the whole picture.
Founo combines design, growth and engineering for businesses that need the customer-facing experience and the systems behind it to work together — from a £1,500 website through to £20,000+ software when the operation demands it.
Start a project- North East based · UK-wide
- Founder-led
- Web projects from £1,495
Why Founo exists
Businesses do not experience
isolated problems.
Website problems, marketing problems and software problems arrive together — even when only one of them feels urgent.
A new site can change how people see you. But what happens when they enquire, book or buy matters just as much — and generic tools eventually stop fitting how the business actually runs.
Founo exists because those decisions belong in the same conversation. The copy needs to explain the offer. The marketing needs somewhere useful to send people. The systems need to carry work forward without unnecessary admin.
That is why design, growth and engineering sit in one studio — so you can start with the immediate bottleneck and keep sight of what comes next without rebriefing a new supplier each time.
THE CONNECTED BUSINESSDESIGN + GROWTH + ENGINEERING
- 01Growth
Search
SEO · Ads · Landing pages
- 02Website
Website
Structure · Copy · Conversion
- 04Automation
CRM
Routing · Records · Handoff
- 07Software
Operations
Portals · Internal tools · Platforms
One joined-up view of the business. Start wherever the bottleneck is — you do not need the whole chain on day one.
What the studio combines
Design, growth
and engineering.
Three capabilities, one connected view. Most projects begin with one area and expand as the business becomes more complex.
Growth
Bring suitable people to the right pages.
Technical SEO, commercial landing pages, Google Ads, paid social and measurement — connected to what happens after the click, not disconnected campaigns.
SEO / Ads / Landing pages / TrackingEngineering
Build the systems behind the business.
Automation, integrations, customer portals, internal tools and bespoke applications — with APIs, data models and permissions treated as part of the product.
Workflows / APIs / Data / PlatformsCustomer experienceAcquisitionOperationsSoftware
Experience
Built from both sides of the work.
Founo combines the customer-facing side of a business with the systems behind it. The work draws on experience across digital products, production software and commercial customer journeys — from what happens on screen to the services and workflows underneath.
Product engineering
Fintech product
Technical Co-Founder
Product and engineering work across a multi-user payments and operations platform, spanning payment requests, verification, case management, permissions, workflow automation and reporting.
Professional engineering
Tesco Insurance
Software Engineer
Production engineering across Tesco Insurance’s online quote-and-buy journey and supporting backend services, spanning feature delivery, APIs, platform improvements, testing and release.
The result
A broader perspective. A more capable studio.
This combination of product, engineering and commercial experience is what allows Founo to move naturally from websites and growth work into automation, integrations, portals and bespoke software.
Start a projectHow we decide what to build
Off-the-shelf when it fits.
Custom when it must.
Technical depth should reduce risk and waste — not push every client towards expensive bespoke work.
Configured tools
Shopify, WordPress, CRMs and integrations
When a proven platform or integration solves the problem, that is what we recommend. The goal is a dependable result — not a custom build to justify a higher fee.
Custom software
Portals, tools and operational platforms
When permissions, workflows, data models or integrations outgrow generic tools, we design software around how the business actually operates — with paid discovery before large build commitments.
Principles
Standards that scale with the investment.
A £1,500 website and a £20,000 software project need different scopes. These principles apply to both.
Solve the actual bottleneck
Start with the business problem, not the channel or technology someone assumed you needed. A better website, sharper SEO or a custom tool only makes sense once the constraint is understood.
Use off-the-shelf where sufficient
Shopify, WordPress, established CRMs and proven integrations are often the right answer. Founo does not build custom software to justify a higher fee when a configured tool will do the job.
Build custom where justified
When permissions, workflows, data or integrations outgrow generic tools, we design software around how the business actually operates — with discovery before large build commitments.
Measure what matters
Enquiries, bookings, conversion events and operational time saved are more useful than vanity metrics. Analytics and feedback loops are part of the scope, not an afterthought.
No fake scale
Founo is founder-led with specialist collaborators where useful. We do not invent departments, inflate team size or borrow client results we cannot stand behind.
Clear scope
Deliverables, responsibilities, timeline and price are agreed before work begins. Changes are assessed against that scope — with cost and timing explained before they happen.
Real proof
Published work shows what was actually built. Where outcomes have not been measured, we describe the implementation honestly rather than inventing uplift.
Evidence before adjectives
Look at what was actually built.
Published work is a small, specific body of evidence — each project shows a different part of how Founo thinks and delivers.
Aliya’s Beauty / Actual staff interfaceHow Founo works
A small studio.
A properly run project.
Nasim leads conversations about scope, priorities and delivery. You speak directly to the person responsible for decisions and review working progress at agreed checkpoints.
For complex software, discovery maps users, workflows, integrations and operating constraints before a build estimate. Collaboration expands what a project can draw on — accountability stays with one point of contact throughout.
Explore the full processWorking together
Understand → Plan → Build → Launch & improve.
Enough structure to keep the project moving. Enough room to make good decisions when the brief evolves.
- 01
Understand
We look at the business problem, the current system and the commercial context. Together we agree what is worth solving first and how success will be judged.
- Business problem
- Current system
- Commercial context
- 02
Plan
You receive scope, journey maps, architecture where relevant, measurement and a fixed price or clear estimate. Larger software begins with discovery before build commitments.
- Scope
- Journey
- Architecture
- Measurement
- 03
Build
Design, engineering and integration progress in working checkpoints — not slide decks. Decisions stay visible and changes are agreed before they affect timeline or cost.
- Design
- Engineering
- Integration
- 04
Launch & improve
We test real customer journeys, deploy, hand over what you need to run the work and agree support. Ongoing SEO, ads or software care are scoped separately.
- Deploy
- Measure
- Optimise
- Support
Our base, not our boundary
North East roots.
UK-wide work.
Founo is based in the North East, with published work for businesses in South Shields and South Tyneside. We work with businesses across the UK.
Calls, shared previews and agreed review points keep projects moving wherever you are based. Local knowledge helps when it is relevant — clear communication is part of every scope.
See the workFouno is becoming the studio growing businesses use when they need the thing customers see, the channels that bring people to it, and the software behind the operation — without stitching together three separate suppliers.
What we are building towards
Let’s make it work
What should work better in your business?
Tell us where things stand and what you want to change. We’ll help you identify the right first step, the likely scope and whether Founo is a good fit.
- I need a better websiteLaunch site, redesign or ecommerce — from £1,495
- I need more enquiriesTechnical SEO, Google Ads or paid social — from £450/month
- I want to automate a processLead routing, CRM, workflows — from £2,495
- I need software builtPortals, internal tools, applications — from £4,995
- I'm not sure yetDescribe the problem — we will help you find the first step
An initial conversation is free. Scope and costs come before a commitment.