Capture useful intent
Build campaigns around the services, locations and search terms that fit your offer.
Google Ads / Search · Landing · Measurement
Pay for intent, then make the click worth something.
Put a clear offer in front of people actively looking for it. Then follow the enquiry beyond the click, so spend and decisions have a commercial basis.
From £450/month + spend · Founder-led · UK-wide
Paid search / Measurement plan
Follow the value
past the click.
01SpendAn agreed test budget
02IntentRelevant searches and locations
03EnquiryA completed, valid action
04QualityA lead the business can serve
05OutcomeSales feedback and next decisions
Paid searchSearch → Ad → Landing → Conversion → Measurement
The chain
Follow the value past the click.
A well-structured account still fails if the landing page leaks, or if nobody knows which enquiries became work.
01
Search
Campaigns start with the searches that fit the offer, the area and the margin.
02
Ad
The message matches the query and the page that follows — not a generic promise.
03
Landing page
The destination has to convert the click. Weak pages waste a well-built account.
04
Conversion
A completed action is only useful if it is a lead the business can serve.
05
Measurement
Spend, enquiry quality and sales feedback decide the next change — not a forecast.
The opportunity
Which enquiries are worth paying for?
Before bids or keywords, we need to understand the offer, margin, service area and sales process. A cheap form submission is not necessarily a valuable lead. We plan targeting and tracking around the distinction.
Many accounts optimise for clicks while landing pages leak conversions. Founo connects campaign management to the site and journey that follows the click.
Protect the test budget
Start with agreed spending limits, useful exclusions and a landing page ready to receive visitors.
Follow lead quality
Connect campaign reporting to qualified enquiries and sales feedback wherever the available data allows.
What’s included
A plan you can see working.
The proposal defines the exact deliverables. These are the areas we bring together, with responsibilities and dependencies agreed before work begins.
01
Commercial & account review
Assess the offer, existing campaigns, search demand and target enquiry economics. Decide what a viable initial test needs to establish.
02
Campaign construction
Keyword and ad-group structure, ad copy, location targeting and negative keywords. Account access and billing arrangements are agreed before launch.
03
Conversion path
Review landing pages, forms and agreed conversion events. Dedicated page builds, call-tracking tools or CRM integrations are separately identified where needed.
04
Optimisation & reporting
Review queries, spend, conversion signals and customer feedback. Change budgets or targeting in response to useful evidence, with a record of what changed and why.
At a glance
- Account setup or audit
- Campaign and ad group structure
- Conversion tracking implementation
- Ongoing optimisation
- Monthly performance reporting
The decisions that matter
Know what success costs.
We work backwards from the value of a customer and the proportion of enquiries that become work. That gives the campaign a practical target to test.
- 01
Agree what counts as a qualified enquiry before measuring cost per lead.
- 02
Separate management fees, media spend and any landing-page or tracking costs.
- 03
Review sales feedback alongside platform reports before increasing the budget.
Related capability / Landing-page clarity
The destination matters as much as the message.
Scissor Guys makes the offer, location and next step clear on a phone. Explore the conversion-path design behind the website. Advertising performance is not measured in this case study.
Explore Scissor GuysDelivery
A clear rhythm for useful progress.
An ongoing service needs ongoing judgement. We agree priorities, report what happened and use the evidence to decide the next piece of work.
- 01
Understand offer, margins and target cost per enquiry
- 02
Audit or build account and tracking
- 03
Launch with controlled test budget
- 04
Optimise towards profitable conversions
- 05
Expand or refine based on data
Nasim leads the work and remains your point of accountability. Specialist involvement, review points and any changes to scope are agreed with you.
Pricing & scope
Know where the investment starts.
Starting prices give you a useful reference. The written proposal confirms what is included, what you need to supply and any ongoing costs.
Ongoing engagement
Google Ads
From £450/month + spend
Paid search built around profitable enquiries rather than clicks.
Discuss google adsOngoing engagement
Growth Partnership
From £1,250/month + spend
Combined SEO, ads, landing pages, and ongoing website improvements.
Discuss growth partnershipManagement starts at £450/month, plus ad spend paid to the platform. The viable media budget depends on your market, margins and search demand. Setup, specialist tracking and landing-page development are confirmed in the proposal, not assumed to be included.
Is it the right fit?
Useful work starts
with the right brief.
If a smaller change, an existing product or a different service is a better starting point, we’ll explain why.
A good starting point
- Businesses with a clear offer and enquiry value
- Sites ready to convert paid traffic
- Owners who want reporting tied to leads, not clicks
Resolve this first
- Very low margins where paid search cannot work
- No landing page or offer to send traffic to
Connected services
Where this work can lead.
Choose the next investment around the business need. These services connect naturally without being compulsory additions.
Questions
Before we get started.
Scope, practicalities and the decisions worth making early.
What budget do I need?
Depends on market and keywords. We advise minimum viable spend in discovery — management is from £450/month plus ad spend.
Can you take over an existing account?
Yes. We review the account structure, recent performance, tracking and access before recommending a handover plan. Useful history is preserved; a rebuild is recommended only when there is a clear reason.
Is ad spend included in the monthly fee?
No. The management fee and the advertising budget are separate. Your proposal also identifies any setup, creative, landing-page and tracking costs, so the total commitment is clear.
Can you guarantee a return?
No. Competition, demand, margins, the offer and your sales process all affect the result. We agree a test, track its limitations and explain when the evidence supports continuing, changing direction or stopping.
Do you build the landing pages?
We can. Landing-page development is scoped alongside campaign management when needed. Existing pages may be sufficient with focused improvements; we establish that during the review.
Let’s make it work
Review my paid acquisition
Tell us about the business, what you have now and what you want to improve. We’ll come back with a sensible next step and an outline of the scope.
- I need a better websiteLaunch site, redesign or ecommerce — from £1,495
- I need more enquiriesTechnical SEO, Google Ads or paid social — from £450/month
- I want to automate a processLead routing, CRM, workflows — from £2,495
- I need software builtPortals, internal tools, applications — from £4,995
- I'm not sure yetDescribe the problem — we will help you find the first step
An initial conversation is free. Scope and costs come before a commitment.