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ServicesGoogle Ads

GrowSEO and ads

We run Google Ads and fix what happens after the click.

The campaign, the landing page, the form and the tracking, set up together so you can see which spend brings in work.

Review my adsWhat it costs

Search to booked job

Every step between the click and the call.

Poor results usually get blamed on the ads. Often the leak is the page, the form or how long a reply takes. We check the whole path before spending more.

An illustration of a typical path.

  1. 01 Search
    Example
    boiler repair near me
  2. 02 Ad
    Example
    SponsoredBoiler repairs, same dayGas Safe engineers in your area. Fixed call-out fee, quoted before we start.Call now
  3. 03 Page
    Example
    Boiler fixed today.Same-day visits across the North East.Gas SafeFixed feeReviewsGet a visit
  4. 04 Form
    Example
    NamePhonePostcodeWhat’s wrong?SendEleven fields on a phone. This is where people give up.Cut to four. Calls and forms both tracked.
  5. 05 Enquiry
    Example
    New enquiryBoiler repair · Postcode area NE33Replied in 4 minutes
  6. 06 Booked
    Example
    Thursday10:00Boiler repair · Booked

Where the click lands

An ad is only as good as the page it opens.

Each ad lands on a page about that job, with the way to ask for a quote close at hand.

Treetop Gardens’ enquiry form on a laptop: a plan of a garden to tap, the jobs to pick from and a job sheet filling in beside them
  • Treetop Gardens’ fencing page on a phone, with a button for a free quoteTreetop Gardens A service page
  • Treetop Gardens’ enquiry form on a phone: the garden plan and the jobs to pick fromTreetop Gardens Enquiry form
  • An accepted quote from Treetop Gardens on a phone, with the work, the total and the deposit termsTreetop Gardens A customer’s quote
Treetop Gardens, as we built it. Shown with demo data.

What you get

Ads, pages and tracking, run as one.

An ad is a promise. The page, the form and the reply have to keep it.

  1. 01

    Account set up or audited

    A clean structure, or an honest review of the one you have.

  2. 02

    Campaigns built around your offer

    The searches that bring in the work you want, and not the ones that don’t.

  3. 03

    Landing pages that match the ad

    The same promise, a clear next step and nothing in the way.

  4. 04

    Tracking that counts enquiries

    Calls and forms, not just clicks.

  5. 05

    Monthly optimisation

    Budget moved towards what brings in enquiries.

  6. 06

    Plain reporting

    What it cost, what it brought in and what changes next.

How it runs

Five steps, each one agreed.

You see where things are at every step, and nothing starts until you’ve agreed what it is and what it costs.

How every project runs
  1. UnderstandYour offer, your margins and what an enquiry is worth.
  2. Audit or buildThe account, the landing page and the tracking.
  3. LaunchWith a test budget agreed with you first.
  4. OptimiseTowards enquiries that become work.
  5. GrowSpend more where it pays, cut what doesn’t.

Our work

Where we’ve built it.

  • Treetop Gardens landing page: a finished garden at dusk, with a lawn, patio, decking and string lightsLandscaping and licensed waste, South TynesideTreetop GardensA quote form that turns a click into a priced job.WebsiteEnquiry formQuotes and jobsStaff workspace

Is it right for you

Who it suits, and who it doesn’t.

A good fit if

  • You have a clear offer and know roughly what a customer is worth.
  • Your site is ready for the traffic, or you’ll let us fix that.
  • You want reports about enquiries, not clicks.

Probably not if

  • The margins are too thin for paid search to pay back.
  • You can’t answer the enquiries ads would bring in yet.

What it costs

A monthly fee, plus what you spend on ads.

Management is a monthly fee sized to the account. Ad spend is paid straight to Google, and we agree a sensible test budget with you before anything goes live.

How pricing works

Your quoteGoogle Ads

  • Campaigns and areasHow many services and places you advertise.Sized to you
  • Landing pagesWhether new ones are needed.Sized to you
  • TrackingCalls, forms and bookings to set up.Sized to you
  • ReviewsHow often you want to look at it together.Sized to you

Fixed before anything starts.

Questions

Before you get in touch.

How much should I spend on ads?

It depends on your market and the searches. We suggest a starting budget in the first conversation, before you commit to anything.

Can you take over an existing account?

Yes. We review it first and tell you what we’d change and why, before we touch it.

Do you run Meta ads too?

Yes. See social ads, or ask about both together.

Works with

  1. Social adsMeta, Instagram, LinkedIn or TikTok, where the numbers work, with the page and the follow-up the ad points to.Grow
  2. SEO and Google MapsLocal search, Google Maps and the pages behind them, measured by the enquiries they bring in, not by rankings alone.Grow
  3. WebsitesClear about what you do, quick on a phone, and easy to call, book or ask for a quote. Planned, written and built with you.Launch

Tell us what an enquiry is worth to you.

What you sell, where, and what you’ve tried. We’ll reply within one working day.

Review my adsSee our work