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ServicesCustom software

BuildCustom software and AI

We build the software your business actually runs on.

Customer portals, staff tools and AI tools, designed around how your business works and built on parts we’ve already made and proven.

Scope the projectWhat it costs

Software we’ve built

Built around how the business runs.

Booking diaries, customer accounts, quoting and staff workspaces we’ve built for our clients, shown with demo data.

Screens from Aliya’s Beauty and Treetop Gardens, with made-up customers.

Treetop Gardens’ staff area on the Today screen: new enquiries, quotes to send and jobs to schedule counted across the top, the day’s three jobs below and the week beside them
Aliya’s Beauty’s staff diary for a Wednesday: six paid visits listed by time, each with the client, the treatment and its length
Treetop Gardens’ schedule for the week: jobs in each day’s column with their times, services and crew, and accepted jobs waiting for a date below
Aliya’s Beauty’s booking on a laptop: the booking so far on the left and the list of lash treatments on the right
A job in Treetop Gardens’ staff area: the customer, the services, the date, the crew and the confirmation sent
  1. The day’s workTreetop Gardens
  2. The staff diaryAliya’s Beauty
  3. The week’s scheduleTreetop Gardens
  4. Booking, on a laptopAliya’s Beauty
  5. A job, booked inTreetop Gardens

In use

Tools built around how the business runs.

Staff diaries, quote builders and client accounts, made for one business and the way it works.

An accepted quote in Treetop Gardens’ staff area: the work, the price, the customer and its history
  • Aliya’s Beauty’s staff tools on a phone: treatments, prices and durations, ready to editAliya’s Beauty Treatments and prices
  • Shifts and holidays in Aliya’s Beauty’s staff tools on a phone: the working hours for each day, switched on and offAliya’s Beauty Shifts
  • A client’s account at Aliya’s Beauty on a phone: a welcome back and their next visitAliya’s Beauty Client account
Treetop Gardens and Aliya’s Beauty, as we built them. Shown with demo data.

What you get

Software that fits, built in stages.

You see it working early and often, and nothing is built that the business doesn’t need.

  1. 01

    Discovery first

    The process, the people and what success looks like, mapped before the build.

  2. 02

    Design and a prototype

    Something to click through before the code.

  3. 03

    Built in stages

    Milestones with demos, so you see it working as it grows.

  4. 04

    Security and permissions

    Who can see and change what, from the start.

  5. 05

    Launch and training

    Deployed, documented and handed over.

  6. 06

    Care after launch

    Monitoring, fixes and new features when you need them.

Discovery

A short piece of work, then a fixed quote.

Before a large build, discovery maps the process, the users and the data, and ends with a plan and a fixed quote for the build. It may be credited toward the build; any credit is agreed up front.

  • The processHow work moves today, and where it breaks.
  • The peopleWho uses it, and what each of them needs to do.
  • The planMilestones, a fixed quote and what’s left out.

DiscoveryWhat you get at the end

  1. 01A map of the process
  2. 02Who uses it, and how
  3. 03The data, and where it lives
  4. 04Milestones for the build
  5. 05A fixed quote for the build

How it runs

Five steps, each one agreed.

You see where things are at every step, and nothing starts until you’ve agreed what it is and what it costs.

How every project runs
  1. DiscoverMap the process, the users and what success looks like.
  2. PlanThe architecture, the milestones and a fixed scope.
  3. BuildIn stages, with demos as it comes together.
  4. LaunchDeploy, train and hand over.
  5. ImproveSupport and new features as the business grows.

Our work

Where we’ve built it.

  • Aliya’s Beauty homepage: an open eye drawn from lash fibres above the headlineBrows, lashes and beauty, South ShieldsAliya’s BeautyClient accounts, a staff diary, an assistant and the booking behind them.WebsiteBookingDepositsStaff tools
  • Treetop Gardens landing page: a finished garden at dusk, with a lawn, patio, decking and string lightsLandscaping and licensed waste, South TynesideTreetop GardensA staff workspace for quotes, jobs and the schedule, with customer accounts.WebsiteEnquiry formQuotes and jobsStaff workspace

Is it right for you

Who it suits, and who it doesn’t.

A good fit if

  • Spreadsheets and workarounds run the business.
  • The tools you’ve tried don’t fit how you work.
  • You can give time to discovery before the build.

Probably not if

  • An idea with no defined users or process yet.
  • A copy of an existing app, with nothing different about it.
  • A problem an existing product already solves. We’ll point you to it.

What it costs

Scoped in discovery, then priced in stages.

Custom software ranges from a small internal tool to a full platform. Discovery ends with a fixed quote for the build, which can be split into milestones.

How pricing works

Your quoteCustom software

  • Users and permissionsWho uses it, and what each of them can do.Sized to you
  • WorkflowsHow many processes it runs, and how they connect.Sized to you
  • DataWhat has to come over from the old way of doing things.Sized to you
  • After launchSupport, monitoring and new features.Sized to you

Fixed before anything starts.

Questions

Before you get in touch.

Do I need discovery?

For anything beyond a small tool, yes. It maps the process and ends with a fixed quote, so you know the cost before the build starts.

What do you build with?

Usually Next.js, PostgreSQL and cloud hosting, chosen to fit the project.

What happens after launch?

Software care covers monitoring, fixes and updates, with new features scoped as you need them.

Works with

  1. Automation and AIEnquiries answered, quotes sent, jobs booked and reminders out, connected to the tools you already use, with AI only where it helps.Automate
  2. WebsitesClear about what you do, quick on a phone, and easy to call, book or ask for a quote. Planned, written and built with you.Launch
  3. Booking, ordering and online shopsOnline shops, menus, deposits and quote requests that work on a phone and hand over cleanly to your team.Launch

Tell us what your current software can’t do.

The workarounds, the spreadsheets and the bits nobody wants to touch. We’ll reply within one working day.

Scope the projectSee our work