Industries

Different businesses. Different routes to a sale.

See how real customers find you, decide they trust you, get in touch and eventually pay — and where a website or system can make the journey easier.

Founo works on the digital side of that route. It does not pretend to run the whole operation.

Explore the five industriesStart a project
A tradesperson unloading timber from a work van on a wet terraced street.

01Trades, home & property

People see the van on the street. Then they look you up.

Find your industry.

Choose one to see its customer journey below. Each industry also has a fuller page.

Showing the Trades, home and property journey.

01Industry journey

Trades, home and property

A typical journey from search to paid job. Every business is different, but the core steps are usually the same.

  1. 01 Found

    Search, referral or seeing your van on site.

  2. 02 Proof

    Reviews, photos and clarity about what you actually do.

  3. 03 Enquire

    Form, call or message with enough context to respond.

  4. 04 Qualify

    Right job, right area, realistic budget.

  5. 05 Site visit

    Often offline — set expectations before you arrive.

  6. 06 Job

    Delivery is yours — keep it simple to update and track.

  7. 07 Payment

    Invoice, deposit or staged payments.

  8. 08 Review

    Reputation feeds the next enquiry cycle.

A typical website helps with the first 3 of these 8 stages. From stage 5 onwards the work is operational: jobs, payments, follow-up and repeat business.

Typical trade customer journey

Open the full trades, home & property page
A tradesperson with a tool belt climbing a ladder against a red-brick terraced house.

A website is just the start.

For most of these businesses, a clearer website, better enquiries and simpler follow-up come before any bespoke software — and none of it should add admin.

See how the services connect

Common starting points

A builder's yard entrance with a steel gate, timber and a wheelbarrow.

Field guide01—05

How it fits together

More than websites. Built to work together.

Real client workLocal businesses
Published work for a landscaper, a beauty business and a barbershop.
End to endSite through software
Websites, acquisition and the tools that sit behind an enquiry.
Built to stayOwnership and support
A launch is not the end of the relationship. Care stays available.
Local rootsNorth East, UK-wide
Based in the North East. Working with businesses across the UK.
Treetop Gardens website

01Client work

Treetop Gardens

Landscaping website with service architecture, project photography and a direct quote journey.

View the work