Independent studio / Design · Growth · Engineering

North East roots. UK-wide.

Websites, growth
and software.
Built to work
together.

Design the experience customers see. Bring the right people to it. Improve what happens after they enquire. Build the software behind the business when generic tools stop being enough.

Founder-led delivery. Clear scope. Published starting prices.

01 / Websitetreetopgardens.co.uk
Treetop Gardens website by Founo
02 / GrowthSearch to enquiry

Illustrative acquisition path — not client performance data.

  1. SearchTechnical SEO & local intent
  2. LandingCommercial service page
  3. EnquiryQuote request & tracking
03 / SystemProject interface
Treatment management in Aliya’s Beauty booking software

The advantage is in the connection

Good design opens the door.
Good systems keep it open.

The website, the marketing and the work that follows an enquiry all shape the same customer experience. Founo builds with that whole journey in mind — not as separate projects owned by different suppliers.

You might need a better website today. Later it could be technical SEO, paid search, lead routing, automated quoting or a customer portal. The thinking stays connected as the business becomes more complex.

Meet the studio
THE CONNECTED BUSINESSDESIGN + GROWTH + ENGINEERING
  1. 01

    Search

    Technical SEO, ads or content bring suitable people to the right page.

    Growth
  2. 02

    Website

    Structure, copy and proof turn interest into a clear request.

    Website
  3. 03

    Enquiry

    Forms, offers and mobile UX make the next step obvious.

    Website
  4. 04

    CRM

    The request is captured, routed and owned — not lost in an inbox.

    Automation
  5. 05

    Follow-up

    Reminders and sequences keep momentum without manual chasing.

    Automation
  6. 06

    Quote / Booking

    Quotes, diary slots and payments confirm the work.

    Automation
  7. 07

    Operations

    Portals, tools and platforms connect teams, customers and data.

    Software
Website

Structure / Copy / Conversion / Ecommerce

Growth

SEO / Google Ads / Paid Social / Landing pages

Automation

CRM / Routing / Reminders / Integrations

Software

Portals / Internal tools / Operational systems

One joined-up view of the business. Start wherever the bottleneck is — you do not need the whole chain on day one.

01 / What we do

Start with the problem.
Find the right service.

Four stages — launch, grow, automate and build — with clear starting prices. Start with one service or combine them as the business needs. Nothing is sold as a bundle you did not ask for.

03

Automate

From £2,495

Work is coming in. Too much of it is still being handled manually.

Automate

Automate lead routing, reminders, quote workflows, CRM updates and repetitive admin — connected to the tools you already use.

CRM / Workflows / Integrations / Applied AI
04

Build

From £4,995

The business has reached the point where generic software no longer fits.

Build

Customer portals, internal tools, booking systems and operational platforms designed around how the business actually runs.

Product design / APIs / Data / Platforms

02 / Selected work

Treetop Gardens

South Tyneside · Web Design / Growth foundation
Treetop Gardens website, with services and a direct quote journey
Context

The business already had the reputation, reviews and real-world work. The customer-facing website needed to catch up — with landscaping, fencing and waste services each given a clear place to enquire.

Work
  • Website strategy
  • Service architecture
  • Conversion journey
  • Mobile experience
  • Local search foundation
View project

Closer look / Aliya’s Beauty

A website that goes all the way to the diary.

Choosing a treatment is only the start. Appointment availability, deposits, staff schedules and the tools behind the diary all need to work together — not as separate systems glued together after launch.

Booking flowDepositsStaff tools
Explore the website and software
Aliya’s Beauty website by Founo
Aliya’s Beauty staff treatment management interfaceActual project interface / Treatment management
Scissor Guys website by Founo

Scissor Guys · South Shields

A clear invitation to walk in.

The cuts, the shop and the practical details — opening hours, walk-ins and directions — arranged so a customer can decide before they set off.

View project

Why the breadth exists

One problem rarely
stays in one box.

A landscaping company wants more enquiries. That single request already crosses acquisition, the website, follow-up and the operation behind the quote — which is why Founo combines design, growth and engineering instead of treating them as separate vendors.

  1. Find

    SEO and ads help more suitable people find the company — with landing pages built for the enquiry, not just the click.

  2. Choose

    The website turns that interest into a quote request — with services, proof and a conversion path that matches how customers decide.

  3. Convert

    Automation routes the enquiry, sends follow-up and removes the manual steps that slow a good lead down.

  4. Operate

    Software becomes relevant when quoting, scheduling, teams and customer records outgrow spreadsheets and inbox workarounds.

UIAPIDataWorkflow
FOUNO SYSTEMFIND → CHOOSE → CONVERT → OPERATE
01

Find

SEO · Ads · Content

More suitable people reach the business.

02

Choose

Website · Ecommerce · CRO

Interest turns into a clear next step.

03

Convert

Forms · CRM · Automation

Enquiries reach the right person and process.

04

Operate

Portals · Tools · Software

Teams, customers and data stay connected.

  1. 01 lead.created
  2. 02 crm.contact.created
  3. 03 owner.assigned
  4. 04 follow_up.scheduled

03 / Investment

A useful starting point.
A properly scoped price.

Published prices help you plan. The final proposal reflects the pages, channels, integrations and level of support your business actually needs.

  1. 01

    Launch

    Website

    From £1,495

    A focused professional site with structure, copy, conversion paths and technical SEO from day one.

    Launch Website
  2. 02

    Grow

    Ongoing growth

    From £495/month

    Technical SEO, commercial landing pages, paid search and conversion tracking — scoped to useful demand.

    Local SEO
  3. 03

    Automate

    Automation sprint

    From £2,495

    Automate lead routing, reminders, quote workflows, CRM updates and repetitive admin in one defined sprint.

    Automation Sprint
  4. 04

    Build

    Custom software

    From £4,995

    Customer portals, internal tools, booking systems and operational platforms when off-the-shelf stops fitting.

    Internal Tool

Larger bespoke systems commonly exceed £10,000. Google Ads and Paid Social management from £450/month plus media spend. Growth Partnerships from £1,250/month. Prices are starting points — scope determines the final quote.

Explore all pricing

Founder-led, from the first conversation

Close to the business.
Deep in the work.

You work directly with Nasim, Founo’s founder, on the decisions that shape your project: what to build, why it matters and how it should work.

Founo is deliberately founder-led. Because the same person thinking about the conversion journey can also understand the API, permissions and workflow behind it, projects do not need to be handed from a strategy layer to an entirely separate technical one — product design, frontend and backend engineering included.

Founo is founder-led, backed by production software engineering at Tesco Insurance and technical co-founder work on operational products.

The person and principles behind Founo

04 / Working together

Know what happens next.

Enough structure to keep the project moving. Enough room to make good decisions when the brief evolves.

  1. 01

    Understand

    We look at the business problem, the current system and the commercial context. Together we agree what is worth solving first and how success will be judged.

    • Business problem
    • Current system
    • Commercial context
  2. 02

    Plan

    You receive scope, journey maps, architecture where relevant, measurement and a fixed price or clear estimate. Larger software begins with discovery before build commitments.

    • Scope
    • Journey
    • Architecture
    • Measurement
  3. 03

    Build

    Design, engineering and integration progress in working checkpoints — not slide decks. Decisions stay visible and changes are agreed before they affect timeline or cost.

    • Design
    • Engineering
    • Integration
  4. 04

    Launch & improve

    We test real customer journeys, deploy, hand over what you need to run the work and agree support. Ongoing SEO, ads or software care are scoped separately.

    • Deploy
    • Measure
    • Optimise
    • Support
Our full process

Before you commit

A few useful answers.

Still working out what you need? Describe the problem in your own words. We can help you separate the immediate priority from the longer-term opportunity.

Request a free website review
What does a project typically cost?

Websites start from £1,495. Ongoing SEO from £495/month. Automation sprints from £2,495. Custom software from £4,995, with larger systems commonly £10,000–£30,000+. Every proposal reflects your scope — pages, channels, integrations and support — not a generic package price.

How quickly can we start?

After an initial conversation, most website and sprint projects can begin within two to four weeks if you have decisions, content and access ready. SEO and advertising need a short setup period for tracking, structure and account work before spend goes live.

Can we start with just one service?

Yes. A website, a single acquisition channel or one automation sprint can stand on its own. We explain useful connections without making the rest of the services a condition of getting started.

Do you work outside the North East?

Yes. Founo is based in the North East and works across the UK. Calls, shared previews and agreed review points keep the work moving wherever you are based.

Can you work with our existing website or systems?

Usually, yes. We can improve an existing site, connect to your CRM or tools, or build alongside what you already use. If the current setup is holding you back, we will say so plainly and explain the trade-offs before you commit.

Do you require a retainer?

No, not by default. Websites and defined software builds are scoped as projects. SEO, advertising and care are ongoing services with their own scope and commitment — SEO starts with a three-month minimum. The proposal explains any ongoing cost before you begin.

What if the project is larger than expected?

We begin with a fit conversation. Where users, integrations or operating rules need investigation, a paid discovery sprint maps the requirements and risks before we estimate the build. Software discovery is £750–£2,000, with any credit towards the build agreed in the proposal.

Who actually does the work?

Nasim, Founo’s founder, leads strategy and delivery and remains your point of accountability. Specialists join for design, content or niche technical work where the brief genuinely benefits — with responsibilities made clear in the proposal.

Let’s make it work

What should work better in your business?

Tell us where things stand and what you want to change. We’ll help you identify the right first step, the likely scope and whether Founo is a good fit.

Start a project

An initial conversation is free. Scope and costs come before a commitment.