“People enquire but too few become jobs — or replies take too long.”
Getting interest but not enough sales? Diagnose before you add traffic.
Calls, forms, bookings and messages already arrive — something in the journey leaks. Founo finds whether the site, the offer, the form, the follow-up or the CRM is the constraint.
01How the pieces connect
Somewhere between the first visit and the sale, enquiries leak.
The site, the offer, the form, the follow-up or the CRM. It is usually one of these, and finding which comes before spending more on traffic.
A typical sequence, not a fixed package. We trim or reorder it around what already works.
- People find you
- Website / landingCan leak here: the site or the offer
- Next actionCall · Enquire · BookCan leak here: the form
- QualificationCan leak here: the CRM
- Follow-upCan leak here: the follow-up
- Sale
02When this fits
Useful when
- Traffic or ad spend is adequate but conversion is weak
- Enquiries sit in inboxes without structured follow-up
- Booking or quote flows confuse customers on mobile
We'd say no, or not yet
- You genuinely need more top-of-funnel — growth work may come first
- A broken operations team needs hiring before software
03Capabilities underneath
The services that usually do the work.
Each one has its own page with scope, pricing and what it does not cover.
All services
04Examples by business type
How this shows up in practice.
Typical patterns by business type, not client case studies.
Note 01
Slow reply
If enquiries wait two days, ads are rarely the first lever — response time and qualification are.
Note 02
Weak mobile form
Shorten fields, add click-to-call and track which steps drop off.