IndustriesBeauty, wellness and appointments
IndustriesBeauty and appointments
Beauty, wellness and appointments. Built around the booking.
Clients already trust the chair and the treatment. The website should make the service, the time and the deposit just as clear, and give staff a diary they can actually run.
The customer’s route
From discovery to the next booking.
Someone finds a treatment, books it, pays a deposit, visits and comes back. The website handles the first two steps. The booking system carries the middle.
The website
- DiscoverInstagram, Maps, word of mouth.Social-ready siteMapsMeta ads
- Choose treatmentServices, prices and duration must be obvious.Service cataloguePricing pages
- BookAvailability, staff and room in the diary.Booking softwareDepositsReminders
- PayDeposits reduce no-shows.Stripe/SumUp integrationDeposit rules
- VisitIn the chair. The website should not overpromise.Accurate descriptionsPolicies on site
- ReturnRebooking and retail add-ons.Email/SMS follow-upCRM
The diary
The booking has to agree with the diary.
A client picks a treatment and a time, then pays a deposit. Staff need the same facts on their side, without copying them out of Instagram messages.
- 01TreatmentName, price and duration, set by staff and shown the same way on the public site.
- 02TimeOnly slots that fit the treatment length, the staff member and opening hours.
- 03DepositTaken at booking, where no-shows cost money.
- 04ReminderSent before the visit, with the cancellation policy in plain words.
- 05RebookA nudge after the visit, where it is justified.
Our work
Built for a business like yours.
Brows, lashes and beauty, South ShieldsAliya’s BeautyA public website and booking software built as one project: treatment choice, availability, deposits and the staff tools behind them.Treatment, time and deposit sit in one booking journeyStaff can manage services, prices and durationsHours and holidays live with the operational tools
Where to start
Where appointment businesses usually start.
The public site and the diary should agree. Prices, duration and deposits belong in the same journey.
- WebsiteA site that shows the treatments and the person, without looking like last year’s template.
- Booking & depositsAvailability, staff and deposit rules in the booking path, not a form that stops at “we’ll be in touch”.
- Follow-upReminders, rebooking and a simple record of who came, where that is justified.
- Being foundMaps and, where it fits, Meta campaigns aimed at the treatments you want to fill.
Tell us how bookings arrive today.
DMs, a booking app, a phone that rings mid-treatment. Describe the current route and we will show what one booking path would change.