Trades and home services
Trades, home and property
People can see your work on the street. Then they look you up and find a generic page.
People can see the work on a drive, a roof, a finished garden. Then they search for you and meet a page that could belong to anyone.
This is not a trades-only marketing outfit. The same problem shows up in salons and professional firms. Trades are simply where the gap is obvious first.