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A replay of the Scissor Guys website. Photographs of a fade, the owner at work and the shop’s product shelf, on a dark ground lit in bronze, take their headline. The page then scrolls through the shop, the services, a gallery of cuts, the shopfront with the week’s opening hours, Google reviews and common questions, and ends on a call to walk in.

Case studyScissor Guys

A walk-in barbershop’s website. Built for the phone first.

Scissor Guys is a barbershop on Ocean Road in South Shields. We designed and built its website: one page that tells someone nearby what they need to know before they walk in.

Client
Scissor Guys
Where
Ocean Road, South Shields
What we built
Website

LaunchThe website

We put the whole shop on one page.

A walk-in shop needs no maze of pages. Theirs runs in the order a customer wonders: can I walk in, is the work good, where is it. This is the page itself, replayed.

  1. The first screenWalk-ins in the headline, today’s hours, and buttons to call or get directions.
  2. The shopDanny and the team, and how the shop works.
  3. The servicesHaircuts, beard trims and hot towel shaves, and the products on the shelf.
  4. The galleryTheir own cuts, sorted by style.
  5. Finding itThe shopfront, the address on Ocean Road and the week’s hours.
  6. ReviewsWhat customers say on Google, and a link to add one.
  7. QuestionsWalk-ins, hours, parking and prices, answered before anyone has to ask.

It ends on one more way to call or find them, and the shop’s details at the foot.

The style gallery on a laptop: the five filters above three columns of the shop’s own cuts
On a laptop the cuts sit three across.

LaunchOn a phone

We designed it for the phone first.

Every part of the page was laid out at a phone’s size first and opened out for a laptop after. Here it is on a phone, top to bottom.

  • The first screen on a phone: a rating badge, the headline over two lines and buttons to call now and get directions
    First screen
  • The about section on a phone: a short headline, a paragraph on Danny and the team, and a photograph of him at work
    The shop
  • The services section on a phone, opening on a men’s haircut being lined up with a razor
    Services
  • The in-shop products on a phone: the shelf of grooming products under hanging lamps, and a line on keeping a cut going at home
    Products
  • The reviews section on a phone: five stars, the shop’s Google rating and a customer’s review
    Reviews
  • The close of the page on a phone: a bronze panel with buttons to call now and find the shop
    The close
  • The foot of the page on a phone: the shop’s details, quick links and its Instagram
    Footer
  • The privacy policy on a phone, set in the same type as the rest of the site
    Privacy

LaunchGetting there

We made walking in the easy part.

Can I walk in, is it open now, where is it, how do I call? The page answers each before anything else, and again wherever someone might stop reading.

  • The first screen on a phone, with its call and directions buttons
    First screen
  • The opening hours on a phone, Monday to Sunday, with today’s day picked out in bronze
    Opening hours
  • The common questions on a phone, opened on the first: do you accept walk-ins
    Questions
Walk-ins
Said in the headline, on the first screen’s cards and in the first answer of the questions.
Today’s hours
The first screen shows the hours for the day it is read. The whole week sits under the shopfront, with today picked out.
Call or directions
Two buttons on the first screen, a call button in the menu at the top, and both again at the foot of the page.
Questions
Eight things people ask before they come, answered on the page.
The visit section on a laptop: the shop’s address and phone number beside the week’s opening hours, with today’s marked
On a laptop the address and the week’s hours sit side by side.

Every screen here is the live site, taken in October 2026.

What this shows, and what it doesn’t.

The brief
A walk-in shop lives on people nearby choosing it there and then. The page had to tell them, quickly and on a phone, that they can walk in, when the shop is open, where it is and that the work is good.
What we built
The website: its design, its structure and its build, the style gallery and its filters, the hours, the questions, and the privacy and terms pages.
What it leaves out
Booking and accounts. The shop takes walk-ins, so the page sends people to the door or the phone.
Not claimed
No figures for visits, calls or customers. Those are the shop’s own, and we don’t publish them.

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